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GPSR for Etsy sellers: the fields, the steps, and your parallel Shopify store
By Karim El Achaq, founder of EUReady · Last updated: 6 July 2026
- Etsy added a dedicated Manufacturers and Product safety info field to the listing flow, live on desktop and mobile, to carry GPSR manufacturer, responsible person and warning details.
- You can fill it shop-wide once (responsible person and manufacturer for all EU-facing listings) or per listing. You only need one of the two to satisfy the requirement.
- If neither you nor your manufacturer is established in the EU or Northern Ireland, you must name an EU responsible person. Handmade and small-batch sellers are fully in scope.
- Etsy acts as the marketplace, but the legal duty is yours. Running a parallel Shopify store means repeating the same data there (via metafields), so keep one source of truth.
Does GPSR apply to handmade products on Etsy?
Yes. The General Product Safety Regulation (Regulation (EU) 2023/988) covers new, used, repaired and handmade consumer products alike, with narrow exceptions such as antiques. Since 13 December 2024 every Etsy listing shown to EU or Northern Ireland buyers must carry manufacturer identity, an EU responsible person where required, and appropriate safety warnings. A one-person soap or candle shop is as much in scope as a factory.
Etsy has built fields for this into the listing flow, so the mechanics are simpler than on a self-hosted store. What Etsy cannot do is be your responsible person or decide your warnings; those remain your legal duty.
Which Etsy fields carry the GPSR information?
Etsy added a dedicated product safety section to the listing editor, live across desktop and mobile browsers. The key field is an open text field labelled "Manufacturers and Product safety info", plus shop-level settings for the responsible person and manufacturer. The table maps each GPSR requirement to where it goes on Etsy.
| GPSR requirement | Where it goes on Etsy | Notes |
|---|---|---|
| Manufacturer name, trade name or trademark, postal and electronic address | Manufacturer information (shop-level) or the listing "Manufacturers and Product safety info" field | If you make the item, that is you. |
| EU responsible person (name, EU postal and electronic address) | Responsible person details, addable shop-wide for all EU-facing listings | Required when neither you nor the manufacturer is in the EU or NI. |
| Safety warnings (age, hazards, disposal, choking, fire) | The listing "Manufacturers and Product safety info" field | Match the warnings to the product category. |
The important detail: you only need to complete either the shop-level field or the listing-level field to meet the requirement, not both. Shop-level is faster for a consistent catalog; per-listing is better when products differ.
How do you add it, step by step?
- Set the shop-level details once. In your shop settings, add your responsible person and manufacturer information so they apply to all EU-facing listings at once.
- Add per-listing safety info where products differ. Open each listing that needs specific warnings and fill the "Manufacturers and Product safety info" field with the category-appropriate warnings.
- Appoint an EU responsible person if you need one. If neither you nor your manufacturer is EU or NI based, appoint a responsible person before you rely on the shop-level field. See our responsible person cost guide for realistic pricing.
- Write warnings by category. A candle needs fire and unattended-flame warnings; a toy needs age and small-parts warnings. Our category guides (for example candles) list the specifics.
- Match your labels. The same information must travel with the product, on the item, packaging or an insert.
What about a parallel Shopify store?
Many Etsy sellers also run a Shopify store, and the same GPSR data must appear there too, but Shopify has no equivalent one-click field. On Shopify you recreate the information with metafields and a theme block; our Shopify metafields tutorial is the step-by-step. The trap is drift: your Etsy responsible person and your Shopify page disagreeing after you change a supplier.
Keep one source of truth (a spreadsheet or your responsible person contract) and push the same values to both channels whenever they change. If Shopify is your main channel, set the metafields there first, then mirror the shop-level fields on Etsy.
Change log
- 6 July 2026: page published. Reflects Etsy's product safety fields (shop-level and listing-level "Manufacturers and Product safety info") as available in 2026.
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Frequently asked questions
Does GPSR apply to handmade items sold on Etsy?
Yes. The GPSR covers handmade, new, used and repaired consumer products, with narrow exceptions such as antiques. Since 13 December 2024, Etsy listings shown to EU and Northern Ireland buyers must carry manufacturer details, an EU responsible person where required, and safety warnings.
Where do I add GPSR information on Etsy?
In the listing editor's product safety section, using the open field labelled Manufacturers and Product safety info, plus shop-level settings for the responsible person and manufacturer. You can complete either the shop-level or the listing-level field to meet the requirement.
Do I need an EU responsible person to sell on Etsy?
If neither you nor your manufacturer is established in the EU or Northern Ireland, yes. You add their name and EU contact details, and Etsy lets you apply them shop-wide to all EU-facing listings at once.
Do I have to fill both the shop-level and listing-level fields?
No. Etsy requires only one of the two. Use shop-level for a consistent catalog and add listing-level safety info where individual products need specific warnings.
I also sell on Shopify. Is the Etsy setup enough?
No. Each channel carries its own listings, so your Shopify store needs the same GPSR information, added via metafields and a theme block. Keep one source of truth and mirror it to both to avoid conflicting details.
Official sources
This guide is general information for online sellers, based on publicly available EU legislation. It is not legal advice. Regulations evolve and national rules differ: for decisions that matter to your business, confirm with a qualified professional or the official sources linked above.